News & Events

Engaging our communities, industries and people is vital for us as AWHL. Read on to stay abreast of our latest updates

NEWS

EVENTS

CORPORATE SOCIAL RESPONSIBILITY

Vision

Empowering everyone to have lifelong youthfulness, health and radiance.

Mission

Integrating the best health, beauty and wellness methodologies, technologies and innovations to create a sustainable ecosystem of unparalleled holistic care.

Arich Tan
Group CEO

A seasoned and astute entrepreneur with a proven track record spanning almost three decades, Arich first established NATRAHEA in 2012. In 2014, he acquired HAACH, after which he launched Dr HAACH to provide aesthetic medicine capabilities for the group. Under his leadership, AWHL has expanded from a single clinic to a group of 14 full-suite health, wellness and beauty facilities across the country. Arich also developed AWHL’s “Circle of Healing” approach, which has been key in building NATRAHEA’s capabilities in chiropractic care and functional wellness, enabling it to become a powerhouse in the local arena.

Paurline Wee
Group Deputy CEO

Paurline co-founded AWHL in 2012 and is instrumental in the group’s operations. She has 30 years of experience in the beauty and wellness industries, and has served as the General Manager of Body Contours Pte Ltd – a household name in the local arena. With Paurline’s insights into the region’s beauty and wellness industries, her leadership steers the group’s brands towards leveraging cutting-edge technology and innovation, solidifying its position at the forefront.

Chong Wan Ling
Chief Financial Officer

Wan Ling oversees the financial and capital aspects of the group as a whole. She is a Chartered Accountant with the Institute of Singapore Chartered Accountants (ISCA), and holds a Bachelor of Accountancy from the Nanyang Technological University (NTU).

Goh Yong Yau
Chief Marketing Officer

An award-winning brand communicator with more than two decades of experience in brand development, integrated marketing, corporate communication and investor relations, Yong Yau has worked with diverse brands across Asia’s dynamic landscapes. He holds a Bachelor of Arts in Journalism from Monash University and a Bachelor of Social Sciences (Honours) in Sociology from the National University of Singapore (NUS).

Explore Our Brands