Responsibilities

• Set up and manage our Chinese social media accounts such as WeChat and The Little Red Book to increase brand awareness
• Attract views and drive engagement by producing and editing original and meaningful content/articles for the company’s website(s) and social media channels, with good copywriting
• Translate documents from English to Chinese to support marketing and business development efforts
• Manage the annual marketing plan (for the managed platforms) and calendar and execute all initiatives within the proposed budget and timelines
• Assist in the creative direction (creative brief, photoshoot & styling) and creation of contents for the managed platforms
• Liaise and network with KOLs for influencer marketing and ensure maximum engagement and ROI
• Provide reports for post-marketing initiatives (KPIs, metrics, insights, etc)
• Work with various stakeholders such as the Creative Team and Influencer Manager

Requirements

• Creative, self-driven, independent and resourceful multi-tasker
• Have digital marketing experience with the Chinese market and experience in the operation of digital platforms such as Little Red Book, Wechat, Douyin, Weibo
• Experience working with Chinese influencers/KOLs is a plus!
• Strong interest and knowledge of trends in digital marketing/e-commerce, especially in the Chinese market

• Proficient in the Mandarin language to perform the job and handle all Chinese platforms (in order to liaise with Mandarin-speaking counterparts and to handle documents/emails written in the Chinese language)
• Ability to generate market awareness and target the right audience with accurate advertising

If you are passionate about digital marketing in the China market, get in touch today!

Salary:

S$2500.00 – S$3500.00

Experience:

• Digital marketing for Chinese Platforms: 3 years (Preferred)